Our newest assignment is to create an interesting image based upon the idea of shoe / bootlaces.
I have been doing some recerch along these lines and I have been trying to think of an image that would be unusual and innovative whilst still keeping the focus on the shoelaces.
I started by looking at images of shoelaces just in shoes to see how they are advertised
I also looked at images of unusual shoes or ways to lace up shoes.
One of the ideas I had was to use shoelaces in a different way such as wigs and jewelery.
I also thought about different phrases that could be associated, such as "Tied in Knots" "All tied up" and "Tying the Knot". I serched for these phrases online to see what images were brougt up.
I really liked this image of the woman tied up on a shoe and I considered doing something similer, perhaps having a model who has attempted to tie thier shoes but ended up tying themselves up or possibly having a male and female model dressed as bride and groom, wearing trainers and being tied together "tying the Knot"
I also had a few other ideas to create images giving the impression that the shoelaces were extra strong such as an image of them being used to tow a car like the old levi's jeans advertisment.
